Project Information Pringles

A brand of saddle-shaped potato crisps. The Pringles brand has had an interesting ride through history and is known for its unique tube/can that Pringles chips come in. The can that contains the chips are designed to prevent crushing and help keep Pringles intact and uniform for the consumer. This format becomes a dream for designers to design a visual language around.

Specifically Pringle’s LATAM wanted to create a visual POV and graphic voice that spoke to a niche audience (Gamers). An audience that is more advanced visually than most consumers so a solution was needed that felt authentic to this broad consumer who might play for fun, or might play at the highest level – but are always willing to take risks. Our process of engaging designers across the world who understood gaming that in turn create a body of work that could fuel the brands future cross-channel activation.