Not unlike many start-ups, HP was found in it’s legendary garage when Bill and Dave burned the midnight oil in the now-famous Palo Alto landmark. That spirit of humanity and technology working together with an entrepreneurial drive stands true today. It felt the perfect time to ask a global community of designers how they might see the HP brand of tomorrow?

This body of work is a collection of design executions that will fuel a future visual narrative for the brand. These early, conceptual graphic experiments provide the brand with an opportunity to discover a human voice through design thinking methodology. More to come in 2020.